PR Campaign Gets Underway for New Library At Otay Ranch Town Center!

Very happy to announce the PR campaign is now underway for the launch of the Chula Vista Public Library opening at Otay Ranch Town Center!  We’ve just started to communicate with our local media, here’s a nice pickup on ChulaVistaLiving.com:

New Chula Vista public library scheduled to open at the Otay Ranch Town Center on April 14th

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Construction is almost finished and soon the books and computers will be moving in. The new Otay Ranch Branch of the Chula Vista Library at Otay Ranch Town Center is set to open on Saturday, April 14, 2012. The new library will be located in the food pavilion.

http://chulavistaliving.com/2012/02/28/new-chula-vista-public-library-scheduled-to-open-at-the-otay-ranch-town-center-on-april-14th/

This innovative partnership between the City of Chula Vista and Otay Ranch Town Center provides the residents of Eastern Chula Vista with a much-needed library location and is the only full-service public library located in a regional shopping center anywhere in California. Centrally located in the middle of this popular retail and entertainment destination, the new branch library also features free wi-fi that extends into the nearby Food Pavilion and beyond, providing even greater amenities for visitors.

“This new branch library is truly designed for the 21st century, with high-end features, modular work areas, colorful décor, self check out and a large collection of e-books,” said Betty Waznis, director of the Chula Vista Public Library. The library space offers a large amount of natural light with bright windows across the entire front wall and low-profile shelves, creating an open feel.

The Otay Ranch Branch of the Chula Vista Library will receive daily deliveries from other branches in the system to accommodate special requests or school needs. The popular “Book Club in a Box” program will also be implemented at the new location, which offers users 6-10 copies of a popular book, along with a reading guide and information about the author – Perfect to start your own book club.

Led by project architect Group 4 Architecture, Research + Planning, Inc., three previous retail spaces were combined to create the new branch, encompassing some 3,500 square feet. This compact footprint will permit the space to be staffed on a single shift basis, five days a week, for approximately 35 hours per week. Library hours will be Tuesday, Wednesday and Thursday from 11 a.m. To 7 p.m. and Friday and Saturday from 12 p.m. to 6 p.m.

“We are excited and proud to partner with the City of Chula Vista on this unique library concept,” said Tim Colby, senior general manager at Otay Ranch Town Center. “Our entire team and all the retailers at the center have been eagerly anticipating the branch opening and welcoming an entirely new group of visitors to Otay Ranch Town Center.”

Residents can enjoy two weekly story times at the new branch library, including an evening “pajama” story time, perfect for a pre-bedtime session for children. After-school homework sessions will also be available with times posted near the main entrance.

“We invite the public to be ready for the grand opening by getting their free library cards ahead of time,” added Waznis. Through a cooperative effort with the Chula Vista Police Department, library cards will be available on Tuesdays, Wednesdays and Thursdays, from 2 to 5 p.m. in the Otay Ranch Police Storefront.

A complete rundown of all festivities and events scheduled for opening day will be posted on the Otay Ranch Town Center Facebook page and on the library’s website http://www.chulavistalibrary.com. Interested residents are encouraged to “like” Otay Ranch Town Center, The Chula Vista Public Library and the City of Chula Vista on Facebook to get the latest news.

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